TOUS les JOURS — Local Visibility Audit

Performance Snapshot Q3 2026 · Updated Aug 11, 2026
Static snapshot · not live data
Local Visibility Audit Multi-Location Service Brand
TJ
213 locations · 170 metros

TOUS les JOURS.

A consolidated view of digital footprint, local search performance, and competitive standing across the brand’s full location portfolio — benchmarked against the category’s strongest operators.

Overall Local Health
43 /100
What the score is made of
Map-pack visibility (SoLV) 15/100 × 50%
Google rating & review depth 83/100 × 25%
Domain authority & keyword breadth 59/100 × 25%
What drives it: dragged down hardest by Map-pack visibility (SoLV) at 15/100; strongest input is Google rating & review depth at 83/100.
Weighted average of the measured inputs above, on an absolute 0–100 scale — sources with no data are dropped and the weights rescale; nothing is zero-filled.
213
Active Locations
80,253
Total Reviews
4.5 ★
Avg Rating
5.0%
Map-Pack Share
All 84 locations scanned · “bakery” · 2,100 searches run
1.0M
Est. Organic Traffic / Mo
DataForSEO estimate · site-wide, not local-only · ≈81% of tracked-keyword traffic is brand-name searches
01 — Location Portfolio

Where the brand competes

Verified via Google Business Profile. Marker size reflects the number of locations in each metro.

Continental US · 213 verified pins
Top Metros Loc · Rating
01, NY11 · 4.0
02Providence, RI7 · 4.5
03Los Angeles, CA4 · 3.9
04Chicago, IL3 · 4.3
05Charlotte, NC3 · 4.4
06Seattle, WA3 · 4.0
07New York, NY2 · 4.4
+ 163 additional metros 213 total
02 — Portfolio Averages

How the average location performs

Avg Reviews / Loc
377
Live Google review counts at snapshot
Avg Map-Pack SoLV
14.7%
Avg of the 3-location Local Falcon spot check · “bakery near me” · 5 mi radius · 5×5 grid
03 — Competitive Standing

Against the top 5 operators

Local Visibility Score is 60% measured map-pack share of local voice for “bakery” — every brand, including TOUS les JOURS, measured with the same 2,062 Google Maps searches across TOUS les JOURS’s own markets — plus 20% Google rating and 20% review depth per location. Location counts are the full number of Google Business listings on each brand’s website domain.

TOUS les JOURS
37
Paris Baguette
335 Google Business listings
39
Metric
Franchise
Top Rival
Set Avg
Gap
Map-Pack Share — “bakery”
5%
10.5%
Paris Baguette
10.5%
−5.5%
Avg Rating
4.5
4.3
Paris Baguette
4.3
+0.2
Reviews per Location
377
537
Paris Baguette
537
−160
Map-pack share: every brand, including TOUS les JOURS, measured with the same 2,062 Google Maps searches across TOUS les JOURS’s own markets. Reviews per location: TOUS les JOURS = all listings; rivals = average across their Google listings sampled in the same markets.
04 — Search Performance

Rankings, visibility & traffic

Map-Pack Share of Voice
5.0%
of local pack
Sampled at 3 of 213 locations · “bakery near me” · 5 mi radius · 5×5 grid
Organic Keyword Positions
Position spread of the 50 highest-traffic keywords tljus.com ranks for in US-national organic search · DataForSEO ranked-keywords index · the terms themselves are listed below
48%
RANK 1–3
38%
RANK 4–10
2%
RANK 11–20
12%
RANK 21+
Est. Organic Search Traffic
1.0Mest. visits / mo · DataForSEO estimate, site-wide
Mar ’26May ’26Jun ’26Aug ’26
Dashed final point: Aug ’26 was still accruing in DataForSEO’s index when this snapshot was pulled — the apparent drop is a partial-month artifact, not a measured decline.
The Actual Keywords — Branded vs Non-Branded
28 of the 50 (56%) are brand-name searches — people who already know TOUS les JOURS and are looking for it by name. Only the 22 non-branded terms represent visibility that wins NEW customers. Weighted by estimated traffic, brand-name searches account for ≈81% of this list’s estimated organic visits — demand the brand created, not demand SEO won.
13 of the 22 non-branded terms carry buyer intent (tagged transactional / commercial below) — these are the terms that turn searches into customers, and they lead the list.
Of the non-branded terms, 1 of 22 carry a geographic modifier (tagged geo below) — the rest rank as unmodified national terms.
Non-branded terms · 22
Visibility that wins new customers — buyer-intent terms first
#100coffee near me transactional16,600,000/mo US searches
#5espresso near.me transactional74,000/mo US searches
#5pastry bakery near me commercial90,500/mo US searches
#7espresso near me transactional74,000/mo US searches
#53bakery near me commercial3,350,000/mo US searches
#54bakeries near me commercial3,350,000/mo US searches
#84desserts near me commercial2,740,000/mo US searches
#3korean bakery near me commercial27,100/mo US searches
#5asian bakery near me commercial27,100/mo US searches
#10pastries bakery near me commercial90,500/mo US searches
Branded terms · 28
Searches for TOUS les JOURS by name — grouped as the baseline for tracking branded demand over time
#1tous les jour823,000/mo US searches
#4tous les jours823,000/mo US searches
#4tous les jours near me110,000/mo US searches
#4tous les jours cafe60,500/mo US searches
#4tous les jours bakery & cafe49,500/mo US searches
#1tous les jours bakery café33,100/mo US searches
#4tous le jours33,100/mo US searches
#4tous les jours bakery cafe33,100/mo US searches
#4tous les jours bakery18,100/mo US searches
#1tous les jours novi geo9,900/mo US searches
Source: every term above is a real ranking from DataForSEO’s US-national organic index for tljus.com, ordered by estimated traffic contribution — the head of the list, not a summary. Buyer-intent tags come from DataForSEO’s search-intent classification (transactional / commercial). Geo tags mark terms containing a named city, state or ZIP; “near me” is not counted as a geo term since it names no place.
05 — Off-Profile Signals

Off-page authority signals

2,147
Referring Domains
32/100
Domain Authority
Backlink profile of tljus.com from DataForSEO’s backlinks index. “Domain Authority” is DataForSEO’s 0–100 domain rank — a third-party strength proxy comparable to Moz DA, not a Google metric. Referring domains is the count of unique linking domains in that index at snapshot.
06 — Map-Pack Visibility

Where they actually show up on Google Maps

We ran our own 5×5 ranking grid (5-mile radius) around every one of their 84 locations for the search “bakery” (auto-derived from their GBP category) on 2026-08-11 — 2,100 live Google Maps rank checks.
5%
brand-wide Share of Local Voice for “bakery” — the share of all 2,100 measured points where a location ranked in the top 3
9 of 84 locations never appeared in the map pack anywhere on their grid. Median location SoLV: 4%.
How often the brand appears at a measured point
Top 3 (map pack)5%
Top 106.5%
Top 20 (found at all)7.1%
Locations by map-pack visibility
0% (invisible)9 locations
1–10%74 locations
11–25%1 location
26–50%0 locations
51–100%0 locations
Real ranking grids
Each cell is one live rank check on the grid around the location — the number is the actual Google Maps position at that point.
Strongest market
Virginia Beach, VA
10.5% map-pack share on this grid
20+
20+
20+
20+
20+
20+
20+
3
1
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
Weakest market
Tous Les Jours (NY)
0% map-pack share on this grid
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
Rank 1–3 (map pack)Rank 4–10Rank 11–20Not in the top 20 resultsNo map results at this point (excluded)
Strongest markets — “bakery” (map-pack share)
Virginia Beach, VA10.5%
Orem, UT10%
Brentwood, CA9.1%
Thornton, CO8.7%
Henderson, NV8.3%
Zero & weakest markets — “bakery”
9 of 84 locations never appear in the map pack anywhere on their grid for “bakery” — 0% share.
Weakest markets that still have some visibility:
East Rutherford, NJ4%
Paramus, NJ4%
TOUS les JOURS Bakery Café – Downtown Flushing (NY)4%
Tous les Jours Bakery Café – Forest Hills (NY)4%
Tous Les Jours (NY)4%
Regional breakdown — “bakery”
A VA location is, on average, 2.1× more visible on the map than one in MA.
StateMap-pack shareLocationsAvg reviewsAvg rating
VA
6.7%10 locations432 reviews4.54 ★
IL
5.9%9 locations602 reviews4.40 ★
CA
5%14 locations139 reviews4.11 ★
NY
3.7%20 locations411 reviews4.18 ★
NJ
3.6%10 locations201 reviews3.97 ★
MA
3.2%5 locations272 reviews4.00 ★
States with at least 5 scanned locations. Map-pack share averages the per-location results shown above — same grid scan, same search term (“bakery”). Statistical check: correlation between a location’s map-pack share and its review count is 0.04 (84 locations), and 0.48 against its star rating (84 locations); values near zero mean no relationship.
Method: DataForSEO Google Maps rank checks, 5×5 points per location at 5-mile radius, top-20 depth, matched by Google place ID. Share of Local Voice (SoLV) = the share of pack-bearing points where the location appears in the top 3 (“map pack”) results. 2,100 points measured across 84 locations on 2026-08-11. At 38 points Google returned no map results at all for this search — there is no pack to win there, so those points are excluded from every SoLV denominator (disclosed, never counted as a miss). Nothing on this panel is modeled or estimated.
07 — Social Validation

What people say online

29 found on Reddit · 64 sampled on TikTok · 47 sampled on YouTube · 23 sampled on Instagram · 2 sampled on Threads
29
brand mentions our search found in the past 30 days on Reddit
PlatformFoundLast 90d vs prior 90d
Reddit29
past 30d only
TikTok64
64 vs 0 ▲
YouTube47
—
Instagram23
14 vs 0 ▲
Threads2
—
Windows: last 90d = May 13, 2026 – Aug 11, 2026, prior 90d = Feb 12, 2026 – May 13, 2026 (dated posts only).
208,383all-time posts tagged #touslesjours — Instagram’s own count from the hashtag page, not our sample
Hashtags appearing alongside the brand (in fetched Instagram/TikTok posts)
#fyp ×12#pourtoi ×12#anime ×4#manga ×3#sant ×3#humour ×2#valorant ×2#streameuse ×2#live ×2#foryou ×2
Sentiment of classified mentions
Positive21%
Neutral78%
Negative1%
What the conversation says — AI summary of all 184 fetched posts (gpt-4o-mini)
The conversation around "TOUS les JOURS" primarily highlights positive experiences with their pastries and cakes, particularly seasonal offerings and unique flavors. Customers frequently praise the quality and taste of the products, mentioning specific items like cakes and donuts as favorites. There are mentions of promotional events and new store openings, indicating excitement about the brand's expansion and special offers. Social media posts also reflect a trend of sharing personal experiences and recommendations, showcasing a community of fans who enjoy discussing their favorite items from the bakery.
Biggest reach
The 3 highest-reach posts in our fetched sample, ranked by each platform’s own reported metric (named on each card).
11,525,221plays · TikTok
“La recette de mon iced coffee* préféré de tous les jours sans machine à café”
@mathildekst · Jul 2026View post ↗
8,298,106views · YouTube
“Tous les jours. Provided to YouTube by Rec. 118”
Aya NakamuraView post ↗
6,241,496views · YouTube
“Dibson – Tous les jours.”
Reddit3 quoted of 29 mentions our search found in the past 30 days
Top voices
“Voici donc ma collection actuelle. Je recherchais un coffret hétéroclite, et je suis satisfait de sa composition à ce jour.”
u/InitiativeAshamed814 · r/watchCollector · Aug 2026View post ↗
“Hello, ça fait toujours plaisir de trouver qq pépites du bloc Ex en boutique en France”
u/SouthDirector6701 · r/PokemonTCGfr · Aug 2026View post ↗
“i just bought a strawberry land croissant”
u/resageline · r/bakerystory · Aug 2026View post ↗
TikTok4 quoted from a sample of 64 posts (top search results, not a total)
Top voices
“Quel grand plaisir de vous rencontrer et de partager tous ces beaux moments avec vous 🥰❤️ Merci pour tout l’amour que vous m’apportez chaque jour, vous êtes vraiment des gens EXTRA ! ✨”
@sylvielherault · Aug 2026View post ↗
“Même si on doit faire attention à la ligne, je vous avoue que les goûters c’est la VIE 🤌🏼 spoil : pas tous les jours, j’avoue 🤭”
@mathidouasmr · Aug 2026View post ↗
“les problèmes qu’on veut avoir tous les jours 🥰 #couple #copine #copain #voyage”
@albaneandjulian · Aug 2026View post ↗
Critical voices
“Je vous détestent tous”
@nd__ht08 · Jul 2026View post ↗
YouTube3 quoted from a sample of 47 posts (top search results, not a total)
Top voices
“Welcome to Buffalo Grove, Tous Les Jours Bakery Cafe!”
BGTV: Village of Buffalo GroveView post ↗
“TOUS les JOURS, the ultimate French-Asian bakery 🥐| Exquisite pastries, breads & signature drinks.”
Scary Terry CardsView post ↗
“You walk in and pick up a tray and walk through the selection of bake goods and end up at the register.”
Red the CybernerdView post ↗
Instagram3 quoted from a sample of 23 posts (top search results, not a total)
Top voices
“Cool Springs just got the sweetness upgrade it needed! 🥐☕✨ If you haven’t checked out the brand-new Tous Les Jours in Franklin yet”
Franklin Foodz · Tous Les Jours Franklin · Aug 2026View post ↗
“As much as I want to be a princess 👸🏻 I got to work. 9to5, Take a break ☕️ 🍞 love yourself and keep going.”
Shino · Aug 2026View post ↗
“That hot ube oatmilk latte was incredible.”
Jana Maynard · TOUS les JOURS Columbus GA · Aug 2026View post ↗
Threads2 quoted from a sample of 2 posts (top search results, not a total)
Top voices
“Tous les jours…”
@yoannlatouche · May 2026View post ↗
Critical voices
“TOUS LES JOURS IL EN SORT UNE 🤮🤮🤮🤮”
@marco.r.production · Aug 2025View post ↗
Method: keyword search for the brand name and its spelling variants across Reddit, TikTok, YouTube, Instagram (brand hashtag) and Threads (EnsembleData API, pulled 2026-08-11); only posts containing the brand name were kept. The headline figure is everything our keyword searches surfaced from the past 30 days on Reddit (brand-authored posts excluded; all spelling variants queried and paginated through the full window). It is a search sample — real conversation these platforms surface for the brand name — not a census of everything ever posted. Other platforms return only top search results and are shown as "at least" figures. Sentiment was AI-classified (gpt-4o-mini) on 184 of 184 mentions — positive = praise or a recommendation of the brand, negative = a complaint or criticism, neutral = news, questions, announcements or no clear opinion; percentages are of classified mentions. Quotes are verbatim excerpts from real posts with the platform-reported poster shown. Trend arrows compare dated posts in the two 90-day windows shown above — a directional sample from top search results, not a complete count.
08 — Opportunity Gaps

Where the upside is

01
Map-pack invisibility across the footprint
We grid-scanned every one of the 84 locations for "bakery" — 2,100 live rank checks. Brand-wide Share of Local Voice is 5.0% (healthy is 50%+), and 9 of 84 locations never appear in the map pack anywhere on their grid. This is systemic, not a few weak markets. A per-location GBP audit (categories, landing pages, review signals) pinpoints the cause market by market.
HIGH IMPACT
Effort: High
Next Steps · When Local, Win Local

Turn this profile into market share.

We manage Google Business Profiles and localized pages at scale — with the reporting transparency to prove ROI across all 213 locations.