Smalls Sliders — Local Visibility Audit

Performance Snapshot Q3 2026 · Updated Jul 12, 2026
Static snapshot · not live data
Local Visibility Audit Multi-Location Service Brand
SS
25 locations · 23 metros

Smalls Sliders.

A consolidated view of digital footprint, local search performance, and competitive standing across the brand’s full location portfolio — benchmarked against the category’s strongest operators.

Overall Local Health
66 /100
What the score is made of
Google rating & review depth 79/100 × 50%
Domain authority & keyword breadth 53/100 × 50%
What drives it: dragged down hardest by Domain authority & keyword breadth at 53/100; strongest input is Google rating & review depth at 79/100.
Against the 4 rival brands measured on the same basis, Smalls Sliders ranks #5 of 5 — scoring higher than 0% of the measured rival set. Full comparison in Competitive Standing below.
Weighted average of the measured inputs above, on an absolute 0–100 scale — sources with no data are dropped and the weights rescale; nothing is zero-filled.
25
Active Locations
7,623
Total Reviews
4.2 ★
Avg Rating
0%
Map-Pack Share
Tracked-location average
124K
Est. Organic Traffic / Mo
DataForSEO estimate · site-wide, not local-only · ≈70% of tracked-keyword traffic is brand-name searches
01 — Location Portfolio

Where the brand competes

Verified via Google Business Profile. Marker size reflects the number of locations in each metro.

Continental US · 25 verified pins
Top Metros Loc · Rating
01San Antonio, TX2 · 3.8
02Ocala, FL2 · 4.2
03St Peters, MO1 · 3.9
04Arlington, TX1 · 4.3
05Houston, TX1 · 4.1
06Ellisville, MO1 · 4.6
07McKinney, TX1 · 4.1
+ 16 additional metros 25 total
02 — Portfolio Averages

How the average location performs

Avg Reviews / Loc
305
Live Google review counts at snapshot
Avg Map-Pack SoLV
0%
Across tracked keyword sets
03 — Competitive Standing

Against the top 5 operators

Composite score weighs Google rating and review depth per location (averaged across a top-20 Google Places sample per brand) — map-pack visibility is not included because it has not been measured for the rival set. Location counts are the full number of Google Business listings on each brand’s website domain.

Smalls Sliders
76
BurgerFi
117 Google Business listings
85
Freddy's Frozen Custard & Steakburgers
612 Google Business listings
80
Fatburger
134 Google Business listings
80
Smashburger
234 Google Business listings
78
Metric
Franchise
Top Rival
Set Avg
Gap
Avg Rating
4.2
4.4
BurgerFi
4.2
−0.2
Reviews per Location
305
1,747
BurgerFi
1,179
−1,442
Reviews per location: Smalls Sliders = all listings; rivals = average across their Google listings sampled in the same markets.
04 — Search Performance

Rankings, visibility & traffic

Map-Pack Share of Voice
0%
of local pack
Across 25 locations
Organic Keyword Positions
Position spread of the 50 highest-traffic keywords smallssliders.com ranks for in US-national organic search · DataForSEO ranked-keywords index · the terms themselves are listed below
60%
RANK 1–3
34%
RANK 4–10
2%
RANK 11–20
4%
RANK 21+
Est. Organic Search Traffic
124Kest. visits / mo · DataForSEO estimate, site-wide
Feb ’26Apr ’26May ’26Jul ’26
Dashed final point: Jul ’26 was still accruing in DataForSEO’s index when this snapshot was pulled — the apparent drop is a partial-month artifact, not a measured decline.
The Actual Keywords — Branded vs Non-Branded
32 of the 50 (64%) are brand-name searches — people who already know Smalls Sliders and are looking for it by name. Only the 18 non-branded terms represent visibility that wins NEW customers. Weighted by estimated traffic, brand-name searches account for ≈70% of this list’s estimated organic visits — demand the brand created, not demand SEO won.
13 of the 18 non-branded terms carry buyer intent (tagged transactional / commercial below) — these are the terms that turn searches into customers, and they lead the list.
None of the 18 non-branded terms carries a geographic modifier (a named city, state or ZIP) — local-intent queries are being captured by Google Business Profiles and the map pack, not by this website’s organic pages.
Non-branded terms · 18
Visibility that wins new customers — buyer-intent terms first
#1small slides transactional33,100/mo US searches
#4small sliders transactional33,100/mo US searches
#5small burger transactional5,400/mo US searches
#4restaurants with sliders commercial3,600/mo US searches
#1big sliders transactional2,400/mo US searches
#4small sliders near me transactional1,600/mo US searches
#4burger sliders near me transactional1,300/mo US searches
#32biggie smalls transactional165,000/mo US searches
#4mini slider transactional3,600/mo US searches
#1small sliders restaurant commercial1,000/mo US searches
Branded terms · 32
Searches for Smalls Sliders by name — grouped as the baseline for tracking branded demand over time
#1smalls sliders135,000/mo US searches
#3smalls49,500/mo US searches
#5sliders near.me14,800/mo US searches
#6sliders near me14,800/mo US searches
#1smalls burgers5,400/mo US searches
#1smalls sliders menu5,400/mo US searches
#2smalls hours5,400/mo US searches
#4smalls sliders near me5,400/mo US searches
#4sliders restaurant3,600/mo US searches
#4smalls restaurant3,600/mo US searches
Source: every term above is a real ranking from DataForSEO’s US-national organic index for smallssliders.com, ordered by estimated traffic contribution — the head of the list, not a summary. Buyer-intent tags come from DataForSEO’s search-intent classification (transactional / commercial). Geo tags mark terms containing a named city, state or ZIP; “near me” is not counted as a geo term since it names no place.
05 — Off-Profile Signals

Off-page authority signals

438
Referring Domains
22/100
Domain Authority
Backlink profile of smallssliders.com from DataForSEO’s backlinks index. “Domain Authority” is DataForSEO’s 0–100 domain rank — a third-party strength proxy comparable to Moz DA, not a Google metric. Referring domains is the count of unique linking domains in that index at snapshot.
06 — Social Validation

What people say online

37 found on Reddit · 34 found on TikTok · 38 sampled on YouTube · 50 sampled on Instagram
71
brand mentions our search found in the past 30 days on Reddit & TikTok
PlatformFoundLast 90d vs prior 90d
Reddit37
past 30d only
TikTok34
past 30d only
YouTube38
—
Instagram50
30 vs 3 ▲
Threads0
—
Windows: last 90d = Apr 13, 2026 – Jul 12, 2026, prior 90d = Jan 13, 2026 – Apr 13, 2026 (dated posts only).
1,343all-time posts tagged #smallssliders — Instagram’s own count from the hashtag page, not our sample
Hashtags appearing alongside the brand (in fetched Instagram/TikTok posts)
#sliders ×10#fyp ×9#foodreview ×6#smallsliders ×6#foodie ×6#food ×4#sanantoniofoodie ×4#foodtok ×3#viral ×3#louisiana ×3
Sentiment of classified mentions
Positive40%
Neutral60%
Negative0%
What the conversation says — AI summary of all 160 fetched posts (gpt-4o-mini)
There is notable buzz about new locations opening, with many posts discussing recent grand openings and upcoming expansions in various states. Some criticism exists regarding the consistency of certain menu items, particularly the milkshakes, which some customers feel could be thicker and better blended. Promotional posts and collaborations with local influencers are common, indicating a strategy to engage the community and attract new customers through social media.
Biggest reach
The 3 highest-reach posts in our fetched sample, ranked by each platform’s own reported metric (named on each card).
73,815plays · TikTok
“I definitely recommend if you’re in the mood for burgers “sliders” sooo yummy!”
@dyannddrraa · Jun 2026View post ↗
48,016plays · TikTok
“it’s so delicious and the burgers are fresh never frozen and their queso dip with the fries are perfection!”
@jillmazzy · Jun 2026View post ↗
25,138plays · TikTok
“y’all HAVE to try it! 🍔🔥 I’m not even kidding when I say the sliders are so good.”
@jasmin_explores · Jun 2026View post ↗
Reddit2 quoted of 37 mentions our search found in the past 30 days
Top voices
“Pretty damn good!!”
u/dpdthediver– · r/burgers · Jul 2026View post ↗
“Our founder Brandon Landry has always been a big fan of cheeseburger sliders.”
u/redclear55 · r/Smyrna · Feb 2026View post ↗
TikTok3 quoted of 34 mentions our search found in the past 30 days
Top voices
“• Small Sliders Review 10/10🧡🙌🏼🔥🍔 thank you @Smalls Sliders for having me I enjoyed every bite!! 🙏🏼😍 #odessatx #smallsliders #fyp”
@brookamberalvarad · Jul 2026View post ↗
“Today I went to @Smalls Sliders and let me tell you everything is amazing. #dallasfoodie #Foodie #sliders #mckinneytx #dallastexas”
@northtxotisfoodreview · Jul 2026View post ↗
“Get your burger fix at @Smalls Sliders!✨ Stopped by for lunch today and it was delicious! These little sliders pack a big punch of flavor!”
@nisahink · Jul 2026View post ↗
YouTube3 quoted from a sample of 38 posts (top search results, not a total)
Top voices
“If you have a Smalls Sliders near you, you need to run to try the new BBQ Bacon Jalapeño slider.”
Joie BettenhausenView post ↗
“Smalls Sliders opens second Lafayette location.”
“Finally Trying SMALLS SLIDERS!”
Instagram3 quoted from a sample of 50 posts (top search results, not a total)
Top voices
“You can’t go wrong with that combo 🔥”
BIOLYTE® · Smalls Sliders · Jul 2026View post ↗
“The waffle fries were SO crispy and delicious.”
jennifer | atl foodie · Smalls Sliders · Jul 2026View post ↗
“One of my favorite spots when I’m craving sliders!”
Fishing, Travel, Nature, & Exploring · Smalls Sliders · Jul 2026View post ↗
Method: keyword search for the brand name and its spelling variants across Reddit, TikTok, YouTube, Instagram (brand hashtag) and Threads (EnsembleData API, pulled 2026-07-12); only posts containing the brand name were kept. The headline figure is everything our keyword searches surfaced from the past 30 days on Reddit and TikTok (brand-authored posts excluded; all spelling variants queried and paginated through the full window). It is a search sample — real conversation these platforms surface for the brand name — not a census of everything ever posted. Other platforms return only top search results and are shown as "at least" figures. Sentiment was AI-classified (gpt-4o-mini) on 160 of 160 mentions — positive = praise or a recommendation of the brand, negative = a complaint or criticism, neutral = news, questions, announcements or no clear opinion; percentages are of classified mentions. Quotes are verbatim excerpts from real posts with the platform-reported poster shown. Trend arrows compare dated posts in the two 90-day windows shown above — a directional sample from top search results, not a complete count.
07 — Opportunity Gaps

Where the upside is

01
Expand rank-tracking coverage
Only 0% of locations have Local Falcon tracking. Onboard the untracked locations so visibility gaps surface before they cost rankings.
MED IMPACT
Effort: Low
02
Build off-profile authority
Domain authority proxy is 22, below 30. Invest in local citations, digital PR, and franchise-directory links.
MED IMPACT
Effort: High
Next Steps · When Local, Win Local

Turn this profile into market share.

We manage Google Business Profiles and localized pages at scale — with the reporting transparency to prove ROI across all 25 locations.