Prime Storage — Local Visibility Audit

Performance Snapshot Q3 2026 · Updated Aug 11, 2026
Static snapshot · not live data
Local Visibility Audit Multi-Location Service Brand
PS
291 locations · 218 metros

Prime Storage.

A consolidated view of digital footprint, local search performance, and competitive standing across the brand’s full location portfolio — benchmarked against the category’s strongest operators.

Overall Local Health
75 /100
What the score is made of
Google rating & review depth 91/100 × 50%
Domain authority & keyword breadth 59/100 × 50%
What drives it: dragged down hardest by Domain authority & keyword breadth at 59/100; strongest input is Google rating & review depth at 91/100.
Against the 5 rival brands measured on the same basis, Prime Storage ranks #5 of 6 — scoring higher than 20% of the measured rival set. Full comparison in Competitive Standing below.
Weighted average of the measured inputs above, on an absolute 0–100 scale — sources with no data are dropped and the weights rescale; nothing is zero-filled.
291
Active Locations
92,834
Total Reviews
4.7 ★
Avg Rating
5.8%
Map-Pack Share
All 291 locations scanned · “storage” · 7,275 searches run
361K
Est. Organic Traffic / Mo
DataForSEO estimate · site-wide, not local-only · ≈10% of tracked-keyword traffic is brand-name searches
01 — Location Portfolio

Where the brand competes

Verified via Google Business Profile. Marker size reflects the number of locations in each metro.

Continental US · 291 verified pins
Top Metros Loc · Rating
01Wichita, KS4 · 4.7
02Louisville, KY4 · 4.7
03Chula Vista, CA4 · 4.6
04Acworth, GA4 · 4.7
05Marietta, GA4 · 4.6
06Boston, MA4 · 4.5
07, NY4 · 4.7
+ 211 additional metros 291 total
02 — Portfolio Averages

How the average location performs

Avg Reviews / Loc
320
Live Google review counts at snapshot
Avg Map-Pack SoLV
0%
Across tracked keyword sets
03 — Competitive Standing

Against the top 5 operators

Local Visibility Score is 60% measured map-pack share of local voice for “storage” — every brand, including Prime Storage, measured with the same 6,997 Google Maps searches across Prime Storage’s own markets — plus 20% Google rating and 20% review depth per location. Location counts are the full number of Google Business listings on each brand’s website domain.

Prime Storage
39
Extra Space Storage
4,386 Google Business listings
62
Public Storage
3,581 Google Business listings
51
CubeSmart
1,563 Google Business listings
41
SmartStop Self Storage
266 Google Business listings
40
StorageMart
323 Google Business listings
37
Metric
Franchise
Top Rival
Set Avg
Gap
Map-Pack Share — “storage”
5.8%
39.9%
Extra Space Storage
15.2%
−34.1%
Avg Rating
4.7
4.8
Extra Space Storage / SmartStop Self Storage / StorageMart
4.7
−0.1
Reviews per Location
319
1,108
Extra Space Storage
652
−789
Map-pack share: every brand, including Prime Storage, measured with the same 6,997 Google Maps searches across Prime Storage’s own markets. Reviews per location: Prime Storage = all listings; rivals = average across their Google listings sampled in the same markets.
04 — Search Performance

Rankings, visibility & traffic

Map-Pack Share of Voice
5.8%
of local pack
Across 291 locations
Organic Keyword Positions
Position spread of the 50 highest-traffic keywords primestorage.com ranks for in US-national organic search · DataForSEO ranked-keywords index · the terms themselves are listed below
0%
RANK 1–3
40%
RANK 4–10
26%
RANK 11–20
34%
RANK 21+
Est. Organic Search Traffic
361Kest. visits / mo · DataForSEO estimate, site-wide
Mar ’26May ’26Jun ’26Aug ’26
Dashed final point: Aug ’26 was still accruing in DataForSEO’s index when this snapshot was pulled — the apparent drop is a partial-month artifact, not a measured decline.
The Actual Keywords — Branded vs Non-Branded
2 of the 50 (4%) are brand-name searches — people who already know Prime Storage and are looking for it by name. Only the 48 non-branded terms represent visibility that wins NEW customers. Weighted by estimated traffic, brand-name searches account for ≈10% of this list’s estimated organic visits — demand the brand created, not demand SEO won.
37 of the 48 non-branded terms carry buyer intent (tagged transactional / commercial below) — these are the terms that turn searches into customers, and they lead the list.
Of the non-branded terms, 6 of 48 carry a geographic modifier (tagged geo below) — the rest rank as unmodified national terms.
Non-branded terms · 48
Visibility that wins new customers — buyer-intent terms first
#7storage self storage near me commercial1,000,000/mo US searches
#12storage spaces near me commercial1,000,000/mo US searches
#18storage storage units near me commercial1,000,000/mo US searches
#6automobile storage facility commercial33,100/mo US searches
#21storage in near me transactional1,000,000/mo US searches
#21storage unit near me transactional1,000,000/mo US searches
#14self storage storage commercial246,000/mo US searches
#23storage space near me commercial1,000,000/mo US searches
#7auto storage transactional33,100/mo US searches
#7auto storage facility commercial33,100/mo US searches
Branded terms · 2
Searches for Prime Storage by name — grouped as the baseline for tracking branded demand over time
#4prime storage74,000/mo US searches
#4prime storage near me5,400/mo US searches
Source: every term above is a real ranking from DataForSEO’s US-national organic index for primestorage.com, ordered by estimated traffic contribution — the head of the list, not a summary. Buyer-intent tags come from DataForSEO’s search-intent classification (transactional / commercial). Geo tags mark terms containing a named city, state or ZIP; “near me” is not counted as a geo term since it names no place.
05 — Off-Profile Signals

Off-page authority signals

788
Referring Domains
32/100
Domain Authority
Backlink profile of primestorage.com from DataForSEO’s backlinks index. “Domain Authority” is DataForSEO’s 0–100 domain rank — a third-party strength proxy comparable to Moz DA, not a Google metric. Referring domains is the count of unique linking domains in that index at snapshot.
06 — Map-Pack Visibility

Where they actually show up on Google Maps

We ran our own 5×5 ranking grid (5-mile radius) around every one of their 291 locations for the search “storage” (auto-derived from their GBP category) on 2026-08-12 — 7,275 live Google Maps rank checks.
5.8%
brand-wide Share of Local Voice for “storage” — the share of all 7,275 measured points where a location ranked in the top 3
0 of 291 locations never appeared in the map pack anywhere on their grid. Median location SoLV: 4.2%.
How often the brand appears at a measured point
Top 3 (map pack)5.8%
Top 107.6%
Top 20 (found at all)8.2%
Locations by map-pack visibility
0% (invisible)0 locations
1–10%285 locations
11–25%6 locations
26–50%0 locations
51–100%0 locations
Real ranking grids
Each cell is one live rank check on the grid around the location — the number is the actual Google Maps position at that point.
Strongest market
Gloucester, MA
15.4% map-pack share on this grid
20+
20+
20+
20+
20+
20+
2
1
20+
20+
20+
20+
20+
Weakest market
Millcreek, UT
4% map-pack share on this grid
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
1
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
Rank 1–3 (map pack)Rank 4–10Rank 11–20Not in the top 20 resultsNo map results at this point (excluded)
Strongest markets — “storage” (map-pack share)
Gloucester, MA15.4%
Crestview, FL14.3%
Hilton Head Island, SC13.3%
Niceville, FL11.8%
Cedar Point, NC10.5%
Zero & weakest markets — “storage”
Weakest markets that still have some visibility:
Millcreek, UT4%
Tacoma, WA4%
Prime Storage (NY)4%
Prime Storage (NY)4%
Orlando, FL4%
Keyword comparison — separate full grid sweeps
For each row we ran that exact search on Google Maps thousands of times — from different neighborhoods around every single location — and counted how often the brand showed up in the top 3. “At zero” = share of locations that never appeared in the top 3 anywhere in their area.
Search termSourceBrand SoLVInvisible locsSearches run
“storage”auto-derived from their GBP category5.8%0% at zero7,275 searches
“moving company”gbp_secondary_category2.3%57.4% at zero7,275 searches
Regional breakdown — “storage”
A NC location is, on average, 1.8× more visible on the map than one in WA.
Reviews aren’t what’s holding these locations back. Across the 290 locations with a Google rating, ratings sit between 1.0 and 5.0 stars — and the locations with the most reviews rank no better on the map than the ones with the fewest. The visibility gap comes from somewhere else, which means it can be fixed without waiting on more reviews.
StateMap-pack shareLocationsAvg reviewsAvg rating
NC
7.1%18 locations305 reviews4.63 ★
RI
6.8%8 locations264 reviews4.69 ★
ME
6.7%7 locations179 reviews4.66 ★
NH
6.6%10 locations174 reviews4.13 ★
MA
6.4%25 locations283 reviews4.71 ★
VA
6.1%8 locations328 reviews4.71 ★
NY
6%15 locations320 reviews4.59 ★
PA
6%14 locations277 reviews4.51 ★
FL
5.9%39 locations416 reviews4.71 ★
CT
5.9%9 locations178 reviews4.73 ★
SC
5.8%17 locations415 reviews4.70 ★
GA
5.7%17 locations371 reviews4.64 ★
MD
5.5%8 locations253 reviews4.69 ★
CA
5.4%23 locations305 reviews4.61 ★
NJ
5.3%19 locations305 reviews4.61 ★
MI
5.1%5 locations275 reviews4.58 ★
UT
5%14 locations321 reviews4.60 ★
KY
4.7%6 locations468 reviews4.70 ★
WA
4%7 locations44 reviews4.72 ★
States with at least 5 scanned locations. Map-pack share averages the per-location results shown above — same grid scan, same search term (“storage”). Statistical check: correlation between a location’s map-pack share and its review count is -0.04 (290 locations), and 0.13 against its star rating (290 locations); values near zero mean no relationship.
Method: DataForSEO Google Maps rank checks, 5×5 points per location at 5-mile radius, top-20 depth, matched by Google place ID. Share of Local Voice (SoLV) = the share of pack-bearing points where the location appears in the top 3 (“map pack”) results. 7,275 points measured across 291 locations on 2026-08-12. At 278 points Google returned no map results at all for this search — there is no pack to win there, so those points are excluded from every SoLV denominator (disclosed, never counted as a miss). Nothing on this panel is modeled or estimated.
07 — Social Validation

What people say online

50 found on Reddit · 1 found on TikTok · 23 sampled on YouTube · 25 sampled on Instagram
51
brand mentions our search found in the past 30 days on Reddit & TikTok
PlatformFoundLast 90d vs prior 90d
Reddit50
past 30d only
TikTok1
past 30d only
YouTube23
—
Instagram25
2 vs 4 ▼
Threads0
—
Windows: last 90d = May 13, 2026 – Aug 11, 2026, prior 90d = Feb 12, 2026 – May 13, 2026 (dated posts only).
682all-time posts tagged #primestorage — Instagram’s own count from the hashtag page, not our sample
Hashtags appearing alongside the brand (in fetched Instagram/TikTok posts)
#storage ×3#realestate ×2#newyork ×2
Sentiment of classified mentions
Positive4%
Neutral92%
Negative4%
What the conversation says — AI summary of all 99 fetched posts (gpt-4o-mini)
The conversation around Prime Storage primarily revolves around its services and customer experiences, with many users discussing their personal storage needs and experiences. Positive sentiments highlight the accessibility and convenience of Prime Storage locations, with users recommending it for storage solutions. However, there are notable criticisms regarding customer service, with some users expressing dissatisfaction with their experiences. There is also buzz about new locations and projects, indicating that Prime Storage is expanding its presence in various regions.
Biggest reach
The 3 highest-reach posts in our fetched sample, ranked by each platform’s own reported metric (named on each card).
863,867views · YouTube
“Dell PowerStore Prime: The total package for smart storage. Get the total package with all-flash storage now and investment protection for your future. Dell PowerStore Prime helps you power …”
Dell TechnologiesView post ↗
330,515views · YouTube
“Amazon Prime Hoarders Abandoned Storage Locker.. She Could Not Stop Buying… Amazon Prime Hoarders Abandoned Storage Locker.. She Could Not Stop Buying.. Subscribe for Daily/Weekly Videos! CLICK …”
Wades VentureView post ↗
182,877views · YouTube
“Samsung galaxy grand prime plus storage full problem | storage space running out. AssalamuAlaikum Dosto Dosto mene apko is video mai Bataya hai ke Aap Kis Tarha Se apne Samsung Galaxy grand prime plus …”
Technical Farooq 2.0View post ↗
Reddit4 quoted of 50 mentions our search found in the past 30 days
Top voices
“curious what the consensus was with the 5080 prime gpu and ASUS prebuilt quality.”
u/NP_Explorer · r/PrebuiltGamingPC · Aug 2026View post ↗
“CENTRAL PARK WEST 2BR FOR LEASE. 70,000php w/pkg — 65,000php w/o”
u/stalker88888 · r/living_in_bgc · Aug 2026View post ↗
“CENTRAL PARK WEST 2BR FOR LEASE 70k w/pkg – 65k w/o.”
u/stalker88888 · r/RentPH · Aug 2026View post ↗
Critical voices
“My PC is painfully slow and borderline unusable.”
u/zygarde1800 · r/pchelp · Aug 2026View post ↗
YouTube4 quoted from a sample of 23 posts (top search results, not a total)
Top voices
“Inside the Construction: What Happens Behind the Scenes. Prime Storage Guilderland | Built by Bast Hatfield Construction #CommercialConstruction #concrete #GeneralContractor …”
Bast Hatfield ConstructionView post ↗
“How to Use Amazon Prime Photo Storage (Step-by-Step Guide 2026). Want to use Amazon Prime Photo Storage to safely back up your pictures and videos? In this step-by-step tutorial, you'll learn how …”
Quick4kGuideView post ↗
“How to get Ice Belt's Storage Bay Missile Expansion in Metroid Prime 4: Beyond. A quick video guode showing how to get the Ice Belt Storage Bay Missile Expansion in Metroid Prime 4: Beyond. If this was useful, …”
Matthew ReynoldsView post ↗
Critical voices
“Storage Units Up In Smoke. Multiple fire departments battled a fast-spreading fire at Prime Storage on Route 9 in Wappingers Falls, NY.”
Mid Hudson NewsView post ↗
Instagram5 quoted from a sample of 25 posts (top search results, not a total)
Top voices
“If your looking for a storage unit in Winston-Salem, #PrimeStorage is the place to go!!! Tell them Bianca sent you & ask for Katie !!!”
Bianca · Jun 2026View post ↗
“this one locks in a strong first impression!”
AJ Sign Company · Albany, New York · Apr 2026View post ↗
“WRAPPED IN COMMERCIAL STYLE 🔑 professional commercial wrap with logo and branding elements”
Boca Boys Car Wrapping · Mar 2026View post ↗
Critical voices
“the worst customer service in the history of commerce in America…..”
Ed Luzine · Saratoga Springs, New York · Aug 2024View post ↗
“The storage facility claims to be “well maintained” but when approached about this issue they claim it was because of previous poor management of the facility.”
Michael Fox · Feb 2024View post ↗
Method: keyword search for the brand name and its spelling variants across Reddit, TikTok, YouTube, Instagram (brand hashtag) and Threads (EnsembleData API, pulled 2026-08-11); only posts containing the brand name were kept. The headline figure is everything our keyword searches surfaced from the past 30 days on Reddit and TikTok (brand-authored posts excluded; all spelling variants queried and paginated through the full window). It is a search sample — real conversation these platforms surface for the brand name — not a census of everything ever posted. Other platforms return only top search results and are shown as "at least" figures. Sentiment was AI-classified (gpt-4o-mini) on 99 of 99 mentions — positive = praise or a recommendation of the brand, negative = a complaint or criticism, neutral = news, questions, announcements or no clear opinion; percentages are of classified mentions. Quotes are verbatim excerpts from real posts with the platform-reported poster shown. Trend arrows compare dated posts in the two 90-day windows shown above — a directional sample from top search results, not a complete count.
08 — Opportunity Gaps

Where the upside is

01
Map-pack invisibility across the footprint
We grid-scanned every one of the 291 locations for "storage" — 7,275 live rank checks. Brand-wide Share of Local Voice is 5.8% (healthy is 50%+), and 0 of 291 locations never appear in the map pack anywhere on their grid. This is systemic, not a few weak markets. A per-location GBP audit (categories, landing pages, review signals) pinpoints the cause market by market.
HIGH IMPACT
Effort: High
02
Expand rank-tracking coverage
Only 0% of locations have Local Falcon tracking. Onboard the untracked locations so visibility gaps surface before they cost rankings.
MED IMPACT
Effort: Low
Next Steps · When Local, Win Local

Turn this profile into market share.

We manage Google Business Profiles and localized pages at scale — with the reporting transparency to prove ROI across all 291 locations.