How to Optimize Your Storage Business Google Business Profile
An area of importance for many small to large storage companies is reaching the top of local search engine results. Reaching this ranking can remain attainable by ensuring your Google Business Profileâ€”formerly Google My Businessâ€”is appropriately configured. The most significant aspects of any local marketing plan are understanding customer search behavior and realizing the best practices in optimizing your listing.
In addition to providing valuable insights about your customers and increasing revenue, optimizing your Google Business Profile is one of the simplest ways to improve your business’s visibility on search engines and, thus, positively influence traffic. Search results such as LSAs, Organic, and Google Ads provide value to your business, but GMB remains highly visible, allows readers to leave reviews, and provides insights that result in valuable information.
MMMx’s local search experts have configured this guide to reveal a few vital ranking factors you can start optimizing for your storage business today. Here’s everything you need to know.
Understanding Customer Search for Storage Businesses
Before learning the best practices for optimizing your profile, it’s crucial you understand how customers search when seeking a local storage company.
We surveyed 200 Google searches to identify the types of search results people tend to click when searching for a local storage company.
*Search engine images
There are a great deal of customers you can secure with paid search and LSA placements. Yet, the largest share of potential customers still prefers clicking on a Google Business Profile listing or local organic result.
Optimizing Your Storage Profile
Different factors play a role in achieving a top-three ranking within Google’s map pack. Unlike elements such as proximity, optimizing your profile is entirely within your control. Let’s dive into a few of these critical areas.
Though this portion may seem straightforward, there are some subtle nuances to remember when adding your business name. Google explicitly says to “represent your business as it’s consistently represented and recognized in the real world across signage, stationery, and other branding.”
For example, if you are marketing a multi-location storage brand, you may want to add additional modifiers within your name, like the city in which you’re located or the services offered. This may add a boost, but there may be risks.
Conversely, Google may suspend your listing if it is flagged and determined to violate its guidelines. As a result, we highly recommend continually using your legal business name or the name listed on your signage.
The most important ranking factor within a listing, and one that should be the first element you optimize, is the Business category. Google allows categorical organization for one primary category and nine additional ones. Your primary category should match your business’s core service as closely as possible.
Relevant categories a storage company can use when optimizing its profile include:
- Storage Facility
- RV Storage Facility
- Boat Storage Facility
- Cold Storage Facility
- Wine Storage Facilit
- Self-storage Facility
Secondary categories will provide you with some potential additional map pack rankings, but they generally won’t compare to the reach of a primary category.
Within GMB, optimizing the description of your business is an excellent way to inform customers about your company and the services you provide. This also serves as a way to add some relevant keywords for your intended rankings. This optimization tip is the easiest way to improve your business profile’s relevance.
However, you must not add excessive storage-related keywords. To avoid the negative impact of overdoing keyword usage, maintain a natural tone while listing what you offer in the given character count.
Google Business Posts
Google Business posts have remained a free and easy way to reach potential customers for businesses. Every time a post is created, you have the opportunity to add keywords within the content. You can also add hashtags for relevant terms and, in turn, keep your business profile optimized for the keywords and phrases most important to attracting your storage clients.
When assessing consumer behavior, customer reviews are a powerful tool, and they dually serve as an essential ranking factor. Customers typically choose a business with higher review ratings, but including relevant keywords for storage and business can help you rank even higher in the map pack for those terms.
Although it may be challenging to obtain optimized reviews naturally, asking others for reviews or setting up an automated system to send requests for reviews should be a part of your marketing strategy.
Responding to customer reviews is within your control, and responding with relevant terms is a great way to increase your keyword density. Although, you shouldn’t go overboard with responses such as “thanks for using an affordable storage company near you” in every review. Over-optimizing your reviews could trigger the Google Business Web Spam team and negatively impact your listing.
An easy optimization tool you can directly utilize is the use of images, which can go a long way. They not only add variety to your content in search results, but Google has become increasingly more competent at understanding what an image represents. It would be best if you provided images that visually describe your services. For example, if you write “office storage,” include an image depicting a storage unit or facility with general office furniture or supplies.
An additional component to consider when optimizing your images is the EXIF data. Search engines read this metadata and include useful items such as geographical coordinates. Optimizing the EXIF data provides Google with additional local signals to help your rankings.
Google Business Q/A
An area that few companies know to optimize is the Google Business Q/A section. Anyone can ask or answer questions regarding your storage business, so it’s a good idea to provide relevant questions and answers for potential customers. If you don’t add it, someone else will.
Google Business Q/A sections are also an excellent place to use relevant keywords. For instance, if customers often search for storage pricing, use this as an opportunity to provide relevant information and optimize for that term.
Finding Local Storage Business Keywords
Now that you have an idea of how to optimize your listing, let’s look at the top 15 storage business keywords by monthly volume:
|storage units near me
|storage near me
|extra space storage
|storage unit near me
|self storage near me
|rv storage near me
|climate controlled storage
|cheap storage units near me
Using these keywords will help you tell search engines about the content on your website’s page and subsequently help users find your content among many search results.
Contact MMMx to Discover More About the Benefits of GMB for Your Storage Company
The moving and storage industry is heavily saturated and competitive, but standing out from the crowd is imperative for any business’ success. Using Google My Business, you’ll find a valuable method to engage new customers, spread more information about your company, and find your way into the market. You’ll want to take advantage of our valuable tips and tricks to attract new customers and stand out within your industry.
Contact MMMx by calling 1-800-725-6669 or complete our contact form to discuss further questions or concerns.