Burn Boot Camp — Local Visibility Audit

Performance Snapshot Q3 2026 · Updated Jul 9, 2026
Static snapshot · not live data
Local Visibility Audit Multi-Location Service Brand
BB
350 locations · 307 metros

Burn Boot Camp.

A consolidated view of digital footprint, local search performance, and competitive standing across the brand’s full location portfolio — benchmarked against the category’s strongest operators.

Overall Local Health
40 /100
What the score is made of
Map-pack visibility (SoLV) 3/100 × 50%
Google rating & review depth 93/100 × 25%
Domain authority & keyword breadth 60/100 × 25%
What drives it: dragged down hardest by Map-pack visibility (SoLV) at 3/100; strongest input is Google rating & review depth at 93/100.
Against the 5 rival brands measured on the same basis, Burn Boot Camp ranks #4 of 6 — scoring higher than 40% of the measured rival set. Full comparison in Competitive Standing below.
Weighted average of the measured inputs above, on an absolute 0–100 scale — sources with no data are dropped and the weights rescale; nothing is zero-filled.
350
Active Locations
33,956
Total Reviews
4.9 ★
Avg Rating
2.3%
Map-Pack Share
All 350 locations scanned · “fitness workouts” · 8,750 searches run
151K
Est. Organic Traffic / Mo
DataForSEO estimate · site-wide, not local-only · ≈86% of tracked-keyword traffic is brand-name searches
01 — Location Portfolio

Where the brand competes

Verified via Google Business Profile. Marker size reflects the number of locations in each metro.

Continental US · 350 verified pins
Top Metros Loc · Rating
01Charlotte, NC5 · 4.9
02Raleigh, NC4 · 5.0
03Las Vegas, NV3 · 4.8
04San Antonio, TX3 · 4.8
05Richmond, VA3 · 4.9
06Cornelius, NC3 · 4.2
07Tampa, FL3 · 4.9
+ 300 additional metros 350 total
02 — Portfolio Averages

How the average location performs

Avg Reviews / Loc
100
Live Google review counts at snapshot
Avg Map-Pack SoLV
2.7%
Avg of the 3-location Local Falcon spot check · “fitness classes” · 5 mi radius · 5×5 grid
03 — Competitive Standing

Against the top 5 operators

Local Visibility Score is 60% measured map-pack share of local voice for “fitness workouts” — every brand, including Burn Boot Camp, measured with the same 7,842 Google Maps searches across Burn Boot Camp’s own markets — plus 20% Google rating and 20% review depth per location. Location counts are the full number of Google Business listings on each brand’s website domain.

Burn Boot Camp
35
Orangetheory Fitness
1,554 Google Business listings
38
F45 Training
1,441 Google Business listings
37
Anytime Fitness
2,833 Google Business listings
37
Club Pilates
1,295 Google Business listings
33
Snap Fitness
1,159 Google Business listings
32
Metric
Franchise
Top Rival
Set Avg
Gap
Map-Pack Share — “fitness workouts”
2.3%
11.5%
Anytime Fitness
4.4%
−9.2%
Avg Rating
4.9
4.9
F45 Training
4.6
+0.0
Reviews per Location
97
237
Orangetheory Fitness
165
−140
Map-pack share: every brand, including Burn Boot Camp, measured with the same 7,842 Google Maps searches across Burn Boot Camp’s own markets. Reviews per location: Burn Boot Camp = all listings; rivals = average across their Google listings sampled in the same markets.
04 — Search Performance

Rankings, visibility & traffic

Map-Pack Share of Voice
2.3%
of local pack
Sampled at 3 of 350 locations · “fitness classes” · 5 mi radius · 5×5 grid
Organic Keyword Positions
Position spread of the 50 highest-traffic keywords burnbootcamp.com ranks for in US-national organic search · DataForSEO ranked-keywords index · the terms themselves are listed below
52%
RANK 1–3
42%
RANK 4–10
0%
RANK 11–20
6%
RANK 21+
Est. Organic Search Traffic
151Kest. visits / mo · DataForSEO estimate, site-wide
Jan ’26Mar ’26Apr ’26Jun ’26
Dashed final point: Jun ’26 was still accruing in DataForSEO’s index when this snapshot was pulled — the apparent drop is a partial-month artifact, not a measured decline.
The Actual Keywords — Branded vs Non-Branded
33 of the 50 (66%) are brand-name searches — people who already know Burn Boot Camp and are looking for it by name. Only the 17 non-branded terms represent visibility that wins NEW customers. Weighted by estimated traffic, brand-name searches account for ≈86% of this list’s estimated organic visits — demand the brand created, not demand SEO won.
3 of the 17 non-branded terms carry buyer intent (tagged transactional / commercial below) — these are the terms that turn searches into customers, and they lead the list.
None of the 17 non-branded terms carries a geographic modifier (a named city, state or ZIP) — local-intent queries are being captured by Google Business Profiles and the map pack, not by this website’s organic pages.
Non-branded terms · 17
Visibility that wins new customers — buyer-intent terms first
#6bootcamp fitness class commercial2,400/mo US searches
#83gym membership affordable commercial201,000/mo US searches
#4gym boot camps commercial880/mo US searches
#10boot camp90,500/mo US searches
#5body boot camp22,200/mo US searches
#6bootcamp near me12,100/mo US searches
#5workout bootcamps2,400/mo US searches
#7bootcamp class2,400/mo US searches
#96laptop burn-in301,000/mo US searches
#4boot camp classes near me880/mo US searches
Branded terms · 33
Searches for Burn Boot Camp by name — grouped as the baseline for tracking branded demand over time
#4burn boot camp246,000/mo US searches
#4burn boot camp near me18,100/mo US searches
#1burn boot camp membership3,600/mo US searches
#1burn boot camp memberships3,600/mo US searches
#2burn boot camp prices2,900/mo US searches
#2burn boot camp pricing2,900/mo US searches
#2how much is burn boot camp2,400/mo US searches
#2burn boot camp cost1,300/mo US searches
#2burn boot camp free trial1,300/mo US searches
#2burn boot camp locations1,300/mo US searches
Source: every term above is a real ranking from DataForSEO’s US-national organic index for burnbootcamp.com, ordered by estimated traffic contribution — the head of the list, not a summary. Buyer-intent tags come from DataForSEO’s search-intent classification (transactional / commercial). Geo tags mark terms containing a named city, state or ZIP; “near me” is not counted as a geo term since it names no place.
05 — Off-Profile Signals

Off-page authority signals

2,516
Referring Domains
34/100
Domain Authority
Backlink profile of burnbootcamp.com from DataForSEO’s backlinks index. “Domain Authority” is DataForSEO’s 0–100 domain rank — a third-party strength proxy comparable to Moz DA, not a Google metric. Referring domains is the count of unique linking domains in that index at snapshot.
06 — Map-Pack Visibility

Where they actually show up on Google Maps

We ran our own 5×5 ranking grid (5-mile radius) around every one of their 350 locations for the search “fitness workouts” (hand-picked) on 2026-07-08 — 8,750 live Google Maps rank checks.
2.3%
brand-wide Share of Local Voice for “fitness workouts” — the share of all 8,750 measured points where a location ranked in the top 3
195 of 350 locations never appeared in the map pack anywhere on their grid. Median location SoLV: 0%.
How often the brand appears at a measured point
Top 3 (map pack)2.3%
Top 105.8%
Top 20 (found at all)7.8%
Locations by map-pack visibility
0% (invisible)195 locations
1–10%145 locations
11–25%10 locations
26–50%0 locations
51–100%0 locations
Real ranking grids
Each cell is one live rank check on the grid around the location — the number is the actual Google Maps position at that point.
Strongest market
Mebane, NC
18.2% map-pack share on this grid
20+
20+
20+
20+
20+
20+
2
1
20+
20+
20+
Weakest market
New York, NY
0% map-pack share on this grid
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
Rank 1–3 (map pack)Rank 4–10Rank 11–20Not in the top 20 resultsNo map results at this point (excluded)
Strongest markets — “fitness workouts” (map-pack share)
Mebane, NC18.2%
Burlington, WI18.2%
Reno, NV14.3%
Gloucester Point, VA14.3%
Avon Lake, OH11.8%
Zero & weakest markets — “fitness workouts”
195 of 350 locations never appear in the map pack anywhere on their grid for “fitness workouts” — 0% share.
Weakest markets that still have some visibility:
Williamsville, NY4%
Brookfield, WI4%
Montgomery, OH4%
Troy, MI4%
Sarasota, FL4%
Keyword comparison — separate full grid sweeps
For each row we ran that exact search on Google Maps thousands of times — from different neighborhoods around every single location — and counted how often the brand showed up in the top 3. “At zero” = share of locations that never appeared in the top 3 anywhere in their area.
Search termSourceBrand SoLVInvisible locsSearches run
“fitness workouts”hand-picked2.3%55.7% at zero8,750 searches
“gym”auto-derived from their GBP category1.6%63.1% at zero8,747 searches
Regional breakdown — “fitness workouts”
A WI location is, on average, 4.6× more visible on the map than one in AZ — with similar review counts and star ratings on both ends.
Reviews aren’t what’s holding these locations back. Across the 340 locations with a Google rating, ratings sit between 2.8 and 5.0 stars — and the locations with the most reviews rank no better on the map than the ones with the fewest. The visibility gap comes from somewhere else, which means it can be fixed without waiting on more reviews.
StateMap-pack shareLocationsAvg reviewsAvg rating
WI
5.5%20 locations98 reviews4.96 ★
MD
3.8%5 locations67 reviews5.00 ★
KY
3.4%7 locations84 reviews4.91 ★
VA
3.2%38 locations101 reviews4.88 ★
NC
3.1%44 locations109 reviews4.85 ★
NV
2.9%5 locations50 reviews4.78 ★
OH
2.7%14 locations86 reviews4.93 ★
NY
2.5%8 locations77 reviews4.87 ★
TN
2.3%17 locations65 reviews4.92 ★
AR
2.2%5 locations53 reviews4.94 ★
FL
2.1%44 locations114 reviews4.90 ★
GA
2.1%41 locations113 reviews4.91 ★
UT
1.9%13 locations113 reviews4.85 ★
MO
1.6%8 locations200 reviews5.00 ★
SC
1.4%18 locations108 reviews4.89 ★
CA
1.3%10 locations69 reviews4.91 ★
TX
1.2%25 locations90 reviews4.85 ★
AZ
1.2%10 locations59 reviews4.86 ★
States with at least 5 scanned locations. Map-pack share averages the per-location results shown above — same grid scan, same search term (“fitness workouts”). Statistical check: correlation between a location’s map-pack share and its review count is -0.03 (340 locations), and 0.09 against its star rating (340 locations); values near zero mean no relationship.
Method: DataForSEO Google Maps rank checks, 5×5 points per location at 5-mile radius, top-20 depth, matched by Google place ID. Share of Local Voice (SoLV) = the share of pack-bearing points where the location appears in the top 3 (“map pack”) results. 8,750 points measured across 350 locations on 2026-07-08. At 908 points Google returned no map results at all for this search — there is no pack to win there, so those points are excluded from every SoLV denominator (disclosed, never counted as a miss). Nothing on this panel is modeled or estimated.
07 — Social Validation

What people say online

6 found on Reddit · 141 found on TikTok · 16 sampled on YouTube · 15 sampled on Instagram · 1 sampled on Threads
147
brand mentions our search found in the past 30 days on Reddit & TikTok
PlatformFoundLast 90d vs prior 90d
Reddit6
past 30d only
TikTok141
past 30d only
YouTube16
—
Instagram15
12 vs 2 ▲
Threads1
—
Windows: last 90d = Apr 10, 2026 – Jul 9, 2026, prior 90d = Jan 10, 2026 – Apr 10, 2026 (dated posts only).
539,972all-time posts tagged #burnbootcamp — Instagram’s own count from the hashtag page, not our sample
Hashtags appearing alongside the brand (in fetched Instagram/TikTok posts)
#fyp ×24#fitness ×13#workout ×13#burnnation ×11#burnbootcampworkout ×10#gymtok ×9#metcon ×7#workoutmotivation ×7#fitnessjourney ×7#athleticconditioning ×6
Sentiment of classified mentions
Positive62%
Neutral32%
Negative7%
What the conversation says — AI summary of all 182 fetched posts (gpt-4o-mini)
The dominant themes of the conversation around Burn Boot Camp include community support, personal fitness journeys, and the challenges of workouts, particularly MetCon sessions. Many users praise the supportive community and the positive impact of workouts on their physical and mental health, highlighting friendships formed through the gym. Criticism exists regarding specific trainers and events, with some users expressing dissatisfaction about the perceived lack of dedication from certain personalities associated with the brand. Some posts mention physical challenges faced by members, such as knee pain after workouts, indicating that not all experiences are positive. Overall, the posts reflect a mix of enthusiasm for the workouts and community, alongside some critiques of specific trainers and workout experiences.
Biggest reach
The 3 highest-reach posts in our fetched sample, ranked by each platform’s own reported metric (named on each card).
88,345views · YouTube
“i tried burn boot camp for a month and here are the results….”
Natalie LawyerView post ↗
78,646views · YouTube
“This 45-Minute Burn Boot Camp Workout Builds Strength and Stamina.”
58,954plays · TikTok
“The best part: every PR makes me so proud. Doing something that I couldn’t 5 months ago, is FREAKING COOL.”
@alicia.rochelle1 · Jun 2026View post ↗
Reddit5 quoted of 6 mentions our search found in the past 30 days
Top voices
“lexi being discussed on the burn bootcamp sub. i can't cross post the post so here's a comment that had me rolling hahahahaha.”
u/celestialfeeling · r/thedennisfamily · Jun 2026View post ↗
“OTF vs BurnBoot Camp. Does anyone go to Burn Boot Camp ***AND*** OTF? How do you feel its contributing to your workouts?”
u/darknightqueen · r/orangetheory · Jul 2020View post ↗
Critical voices
“burn bootcamp can always rely on shrexi to participate in one of their videos. too bad she doesn't show this dedication to her family.”
u/celestialfeeling · r/thedennisfamily · Jul 2026View post ↗
“this leximae x burn bootcamp fitness personality will be on full display until she has to quietly cancel her event due to lack of sales lol.”
u/celestialfeeling · r/thedennisfamily · Jun 2026View post ↗
“burn bootcamp says people are "not paying to meet her" .. but then why is lexi selling tickets and calling it a meet and greet?”
u/celestialfeeling · r/thedennisfamily · Jun 2026View post ↗
TikTok6 quoted of 141 mentions our search found in the past 30 days
Top voices
“Peace, healing, and fitness… On top priority! 💪🏽 #fitover40 #burnbootcamp #gymtherapy #fitness”
@oh_hey_donielle · Jul 2026View post ↗
“Also happy to report my replaced knee is getting better and better. Every workout it gets better and stronger.”
@alabamajosie · Jul 2026View post ↗
“Being consistent is only half the battle!! #MetCon #BurnBootCamp #Workout @Burn Boot Camp”
@terinlynn · Jul 2026View post ↗
Critical voices
“Most Workout Programs Only Hit hit ONE …”
@forgingfit · Jul 2026View post ↗
“them one legged weighted MINUTE long wall sits was out of pocket and then a walking lunge finisher!?!?! 🥴”
@sammydubb · Jul 2026View post ↗
“Not pictured: me absolutely dying during the finisher 🫪🥵”
@katysimmonsss · Jul 2026View post ↗
YouTube4 quoted from a sample of 16 posts (top search results, not a total)
Top voices
“Burn Boot Camp believes the strength you build in the gym directly translates to how you show up in the world. Not only does it …”
“we go inside Burn Boot Camp where they are inspiring people and getting results one camp at …”
CTN Coon RapidsView post ↗
“Burn out your core and get in that cardio at the same time with a 15 minute workout you can do from home with no equipment but …”
Milwaukee FamilyView post ↗
Critical voices
“I Tried Burn Bootcamp… and It CRUSHED Me.”
TraceSellsYourPlaceView post ↗
Instagram3 quoted from a sample of 15 posts (top search results, not a total)
Top voices
“Thrilled to be part of the Burn Boot Camp, Kevin Hart, and Marshmello Fitness Campaign & Commercial!”
Gentel Sharrie · Jul 2026View post ↗
“Thank you @burnbootcamplakezurichil for being my happy place every single day!!!! You have made not only physically stronger, but mentally stronger as well!!!”
Empress46 · Jul 2026View post ↗
“Great night at Ransom! I am now obsessed with crapes and I got my 101 workout at burn this year!”
Helen Morales · Ransom Church · Jul 2026View post ↗
Threads1 quoted from a sample of 1 posts (top search results, not a total)
Top voices
“Currently a member at Burns Boot Camp 🫶🏽🤸‍♀️”
@niiceyyx · Jul 2026View post ↗
Method: keyword search for the brand name and its spelling variants across Reddit, TikTok, YouTube, Instagram (brand hashtag) and Threads (EnsembleData API, pulled 2026-07-09); only posts containing the brand name were kept. The headline figure is everything our keyword searches surfaced from the past 30 days on Reddit and TikTok (brand-authored posts excluded; all spelling variants queried and paginated through the full window). It is a search sample — real conversation these platforms surface for the brand name — not a census of everything ever posted. Other platforms return only top search results and are shown as "at least" figures. Sentiment was AI-classified (gpt-4o-mini) on 182 of 182 mentions — positive = praise or a recommendation of the brand, negative = a complaint or criticism, neutral = news, questions, announcements or no clear opinion; percentages are of classified mentions. Quotes are verbatim excerpts from real posts with the platform-reported poster shown. Trend arrows compare dated posts in the two 90-day windows shown above — a directional sample from top search results, not a complete count.
08 — Opportunity Gaps

Where the upside is

01
Map-pack invisibility across the footprint
We grid-scanned every one of the 350 locations for "fitness workouts" — 8,750 live rank checks. Brand-wide Share of Local Voice is 2.3% (healthy is 50%+), and 195 of 350 locations never appear in the map pack anywhere on their grid. This is systemic, not a few weak markets. A per-location GBP audit (categories, landing pages, review signals) pinpoints the cause market by market.
HIGH IMPACT
Effort: High
Next Steps · When Local, Win Local

Turn this profile into market share.

We manage Google Business Profiles and localized pages at scale — with the reporting transparency to prove ROI across all 350 locations.