Author: Paul Warren

How to Track Which Calls Came From Google Without Breaking Your Local SEO

 Yes, we can track calls from Google Business Profile without hurting local SEO. The key is to keep the business’s....

Google Removed the Call Button on Some Listings. Here’s How to Recover Bookings without It

 If the call button disappeared from your Google Business Profile, your listing may not be broken. Google is changing how....

Are Local Services Ads (LSAs) Cannibalizing Your Organic Local SEO?

 Local Services Ads are taking up more space in local search. For owners running both LSAs and organic SEO, the....

Should a Local Business Be on TikTok or Instagram Reels for SEO?

 Short-form video rarely works like a direct local ranking factor. It works as a discovery. It helps people see the....

Is Yelp Still Worth Optimizing For in 2026? An Industry‑by‑Industry Answer

 Yelp is still worth optimizing for in 2026, but not for every business in the same way. Some industries still....

How Many Service Pages Does a Local Business Need? One Page Per Service or One Mega Page?

 One service per page is usually the right starting point for local SEO. A single “Services” page can work as....

How Much Does Page Speed Actually Matter for Local SEO in 2026?

 Page speed matters, but not in the way many local business owners expect. A faster website usually will not fix....

Do You Really Need LocalBusiness or Industry-Specific Schema on Your Website?

 For a single-location business, structured data is one of the simplest technical SEO improvements we can make in an afternoon.....

Are Local Citations Still Worth the Time in 2026?

 Yes, but not in the old “submit everywhere” way. For most healthcare practices, a small group of trusted citations still....

Can You Get a Second Google Business Profile for Another City?

 Many business owners want to expand into a nearby city before they open a real office there. The shortcut is....