Penn Station Sandwiches — Local Visibility Audit

Performance Snapshot Q3 2026 · Updated Jul 12, 2026
Static snapshot · not live data
Local Visibility Audit Multi-Location Service Brand
PS
158 locations · 121 metros

Penn Station Sandwiches.

A consolidated view of digital footprint, local search performance, and competitive standing across the brand’s full location portfolio — benchmarked against the category’s strongest operators.

Overall Local Health
69 /100
What the score is made of
Google rating & review depth 78/100 × 50%
Domain authority & keyword breadth 59/100 × 50%
What drives it: dragged down hardest by Domain authority & keyword breadth at 59/100; strongest input is Google rating & review depth at 78/100.
Against the 5 rival brands measured on the same basis, Penn Station Sandwiches ranks #1 of 6 — scoring higher than 100% of the measured rival set. Full comparison in Competitive Standing below.
Weighted average of the measured inputs above, on an absolute 0–100 scale — sources with no data are dropped and the weights rescale; nothing is zero-filled.
158
Active Locations
78,695
Total Reviews
4.2 ★
Avg Rating
0%
Map-Pack Share
Tracked-location average
843K
Est. Organic Traffic / Mo
DataForSEO estimate · site-wide, not local-only · ≈85% of tracked-keyword traffic is brand-name searches
01 — Location Portfolio

Where the brand competes

Verified via Google Business Profile. Marker size reflects the number of locations in each metro.

Continental US · 158 verified pins
Top Metros Loc · Rating
01Cincinnati, OH10 · 4.0
02Dayton, OH7 · 4.1
03St. Louis, MO4 · 4.0
04Hamilton, OH3 · 4.4
05Columbus, OH3 · 3.9
06Cleveland, OH3 · 4.1
07Clinton Township, MI2 · 4.1
+ 114 additional metros 158 total
02 — Portfolio Averages

How the average location performs

Avg Reviews / Loc
498
Live Google review counts at snapshot
Avg Map-Pack SoLV
0%
Across tracked keyword sets
03 — Competitive Standing

Against the top 5 operators

Composite score weighs Google rating and review depth per location (averaged across a top-20 Google Places sample per brand) — map-pack visibility is not included because it has not been measured for the rival set. Location counts are the full number of Google Business listings on each brand’s website domain.

Penn Station Sandwiches
79
Jersey Mike's Subs
3,366 Google Business listings
77
Quiznos
269 Google Business listings
76
Subway
32,472 Google Business listings
68
Potbelly Sandwich Shop
496 Google Business listings
63
Jimmy John's
2,974 Google Business listings
60
Metric
Franchise
Top Rival
Set Avg
Gap
Avg Rating
4.2
4.3
Jersey Mike's Subs
4.0
−0.1
Reviews per Location
498
413
Subway
275
+85
Reviews per location: Penn Station Sandwiches = all listings; rivals = average across their Google listings sampled in the same markets.
04 — Search Performance

Rankings, visibility & traffic

Map-Pack Share of Voice
0%
of local pack
Across 158 locations
Organic Keyword Positions
Position spread of the 50 highest-traffic keywords penn-station.com ranks for in US-national organic search · DataForSEO ranked-keywords index · the terms themselves are listed below
46%
RANK 1–3
28%
RANK 4–10
10%
RANK 11–20
16%
RANK 21+
Est. Organic Search Traffic
843Kest. visits / mo · DataForSEO estimate, site-wide
Feb ’26Apr ’26May ’26Jul ’26
Dashed final point: Jul ’26 was still accruing in DataForSEO’s index when this snapshot was pulled — the apparent drop is a partial-month artifact, not a measured decline.
The Actual Keywords — Branded vs Non-Branded
24 of the 50 (48%) are brand-name searches — people who already know Penn Station Sandwiches and are looking for it by name. Only the 26 non-branded terms represent visibility that wins NEW customers. Weighted by estimated traffic, brand-name searches account for ≈85% of this list’s estimated organic visits — demand the brand created, not demand SEO won.
12 of the 26 non-branded terms carry buyer intent (tagged transactional / commercial below) — these are the terms that turn searches into customers, and they lead the list.
Of the non-branded terms, 1 of 26 carry a geographic modifier (tagged geo below) — the rest rank as unmodified national terms.
Non-branded terms · 26
Visibility that wins new customers — buyer-intent terms first
#9sub food near me commercial246,000/mo US searches
#10submarine sandwich near me transactional246,000/mo US searches
#10sub sandwich near me transactional246,000/mo US searches
#11sub close to me transactional246,000/mo US searches
#47sandwich near me transactional1,500,000/mo US searches
#20fries close to me transactional201,000/mo US searches
#12sub sandwiches near me transactional60,500/mo US searches
#3pennsylvania station restaurants commercial geo5,400/mo US searches
#59sandwich shops near me commercial368,000/mo US searches
#13sub shops commercial33,100/mo US searches
Branded terms · 24
Searches for Penn Station Sandwiches by name — grouped as the baseline for tracking branded demand over time
#2penn station1,830,000/mo US searches
#1penn station east coast subs165,000/mo US searches
#4penn station near me74,000/mo US searches
#1penn station subs27,100/mo US searches
#1penn station menu22,200/mo US searches
#2penn station coupons6,600/mo US searches
#2penn station promo codes6,600/mo US searches
#4penn station restaurant5,400/mo US searches
#5penn station food8,100/mo US searches
#2penn station promo code6,600/mo US searches
Source: every term above is a real ranking from DataForSEO’s US-national organic index for penn-station.com, ordered by estimated traffic contribution — the head of the list, not a summary. Buyer-intent tags come from DataForSEO’s search-intent classification (transactional / commercial). Geo tags mark terms containing a named city, state or ZIP; “near me” is not counted as a geo term since it names no place.
05 — Off-Profile Signals

Off-page authority signals

1,600
Referring Domains
32/100
Domain Authority
Backlink profile of penn-station.com from DataForSEO’s backlinks index. “Domain Authority” is DataForSEO’s 0–100 domain rank — a third-party strength proxy comparable to Moz DA, not a Google metric. Referring domains is the count of unique linking domains in that index at snapshot.
06 — Social Validation

What people say online

1 found on Reddit · 8 sampled on YouTube · 1 sampled on Instagram
1
brand mentions our search found in the past 30 days on Reddit & TikTok
PlatformFoundLast 90d vs prior 90d
Reddit1
past 30d only
TikTok0
past 30d only
YouTube8
—
Instagram1
—
Threads0
—
Windows: last 90d = Apr 13, 2026 – Jul 12, 2026, prior 90d = Jan 13, 2026 – Apr 13, 2026 (dated posts only).
1all-time posts tagged #pennstationsandwiches — Instagram’s own count from the hashtag page, not our sample
Sentiment of classified mentions
Positive30%
Neutral70%
Negative0%
What the conversation says — AI summary of all 10 fetched posts (gpt-4o-mini)
There is a mix of neutral and positive sentiments regarding Penn Station Sandwiches, with mentions of new deals and locations. Customers appreciate the unique experiences at Penn Station, such as a manager serenading patrons while making sandwiches. The introduction of new menu items, like the Hot Honey Sandwich, has generated positive buzz among customers. There are multiple mentions of specific locations, indicating a focus on local franchises and their offerings. Overall, while there is enthusiasm for the brand, there are no significant complaints or criticisms noted in the posts.
Biggest reach
The 3 highest-reach posts in our fetched sample, ranked by each platform’s own reported metric (named on each card).
2,984views · YouTube
“Is PENN STATION EAST COAST SUBS The Best Sandwiches Out There?!!”
BigBelly BobView post ↗
2,934views · YouTube
“PENN STATION SUBS. Penn Station Sub Sandwiches, lunch, dinner, french fries and freshly squeezed lemonaid! Canton, Ohio…(330) 491-9800.”
VETCONNECTIONView post ↗
403views · YouTube
“Penn Station manager serenades customers while making sandwiches.”
KMOV St. LouisView post ↗
Reddit1 quoted of 1 mentions our search found in the past 30 days
Top voices
“Operator Inks South Carolina Penn Station Sandwiches Deal.”
u/FranchiseTechie · r/FranchisingNews · Jul 2026View post ↗
YouTube2 quoted from a sample of 8 posts (top search results, not a total)
Top voices
“Did Penn Station East Coast Subs just drop one of the BEST hot honey sandwiches in fast food?!”
Nathan's Fast Talk Food Reviews!View post ↗
“Penn Station manager serenades customers while making sandwiches.”
KMOV St. LouisView post ↗
Instagram1 quoted from a sample of 1 posts (top search results, not a total)
Top voices
“#bomb #sandwich @andrew_mg89”
Caleyandthechaos · Dec 2014View post ↗
Method: keyword search for the brand name and its spelling variants across Reddit, TikTok, YouTube, Instagram (brand hashtag) and Threads (EnsembleData API, pulled 2026-07-12); only posts containing the brand name were kept. The headline figure is everything our keyword searches surfaced from the past 30 days on Reddit and TikTok (brand-authored posts excluded; all spelling variants queried and paginated through the full window). It is a search sample — real conversation these platforms surface for the brand name — not a census of everything ever posted. Other platforms return only top search results and are shown as "at least" figures. Sentiment was AI-classified (gpt-4o-mini) on 10 of 10 mentions — positive = praise or a recommendation of the brand, negative = a complaint or criticism, neutral = news, questions, announcements or no clear opinion; percentages are of classified mentions. Quotes are verbatim excerpts from real posts with the platform-reported poster shown. Trend arrows compare dated posts in the two 90-day windows shown above — a directional sample from top search results, not a complete count.
07 — Opportunity Gaps

Where the upside is

01
Expand rank-tracking coverage
Only 0% of locations have Local Falcon tracking. Onboard the untracked locations so visibility gaps surface before they cost rankings.
MED IMPACT
Effort: Low
02
Lift review ratings across locations
Brand weighted rating is 4.15★, below the 4.2★ target. Prioritize service recovery and review responses at the lowest-rated locations.
MED IMPACT
Effort: Medium
Next Steps · When Local, Win Local

Turn this profile into market share.

We manage Google Business Profiles and localized pages at scale — with the reporting transparency to prove ROI across all 158 locations.