Performance Snapshot
Q3 2026 · Updated Aug 7, 2026
Static snapshot · not live data
Local Visibility Audit
Multi-Location Service Brand
BF
63 locations · 59 metros
Big Frog Custom T-Shirts.
A consolidated view of digital footprint, local search performance, and competitive standing across the brand’s full location portfolio — benchmarked against the category’s strongest operators.
Overall Local Health
78
/100
What the score is made of
Google rating & review depth
97/100 × 50%
Domain authority & keyword breadth
59/100 × 50%
What drives it: dragged down hardest by Domain authority & keyword breadth at 59/100; strongest input is Google rating & review depth at 97/100.
Weighted average of the measured inputs above, on an absolute 0–100 scale — sources with no data are dropped and the weights rescale; nothing is zero-filled.
63
Active Locations
24,174
Total Reviews
4.9 ★
Avg Rating
7.9%
Map-Pack Share
All 63 locations scanned · “custom t shirts” · 1,575 searches run
66K
Est. Organic Traffic / Mo
DataForSEO estimate · site-wide, not local-only · ≈57% of tracked-keyword traffic is brand-name searches
01 — Location Portfolio
Where the brand competes
Verified via Google Business Profile. Marker size reflects the number of locations in each metro.
Continental US · 63 verified pins
Top Metros
Loc · Rating
01Fort Worth, TX2 · 4.9
02Austin, TX2 · 4.9
03San Diego, CA2 · 5.0
04Marietta, GA2 · 5.0
05New York, NY1 · 4.9
06Gilbert, AZ1 · 4.9
07Greenwood Village, CO1 · 4.9
+ 52 additional metros
63 total
02 — Portfolio Averages
How the average location performs
Avg Reviews / Loc
384
Live Google review counts at snapshot
Avg Map-Pack SoLV
0%
Across tracked keyword sets
03 — Search Performance
Rankings, visibility & traffic
Map-Pack Share of Voice
7.9%
of local pack
Across 63 locations
Organic Keyword Positions
Position spread of the 50 highest-traffic keywords bigfrog.com ranks for in US-national organic search · DataForSEO ranked-keywords index · the terms themselves are listed below
16%RANK 1–3
54%RANK 4–10
18%RANK 11–20
12%RANK 21+
Est. Organic Search Traffic
66Kest. visits / mo · DataForSEO estimate, site-wide
Feb ’26Apr ’26May ’26Jul ’26
Dashed final point: Jul ’26 was still accruing in DataForSEO’s index when this snapshot was pulled — the apparent drop is a partial-month artifact, not a measured decline.
The Actual Keywords — Branded vs Non-Branded
18 of the 50 (36%) are brand-name searches — people who already know Big Frog Custom T-Shirts and are looking for it by name. Only the 32 non-branded terms represent visibility that wins NEW customers. Weighted by estimated traffic, brand-name searches account for ≈57% of this list’s estimated organic visits — demand the brand created, not demand SEO won.
25 of the 32 non-branded terms carry buyer intent (tagged transactional / commercial below) — these are the terms that turn searches into customers, and they lead the list.
Of the non-branded terms, 7 of 32 carry a geographic modifier (tagged geo below) — the rest rank as unmodified national terms.
Non-branded terms · 32
Visibility that wins new customers — buyer-intent terms first
#10customised tshirt transactional135,000/mo US searches
#17customisable t shirt transactional135,000/mo US searches
#20embroidery near me commercial135,000/mo US searches
#9customised printed t shirts transactional33,100/mo US searches
#14t-shirt printing near me transactional33,100/mo US searches
#7silk screen t-shirts near me transactional3,600/mo US searches
#16t-shirt maker near me transactional33,100/mo US searches
#53customizable t shirts transactional135,000/mo US searches
#4big frog t shirts transactional880/mo US searches
#17t shirt printing near me transactional33,100/mo US searches
Branded terms · 18
Searches for Big Frog Custom T-Shirts by name — grouped as the baseline for tracking branded demand over time
#1big frog custom t shirts & more22,200/mo US searches
#1big frog custom t shirts and more22,200/mo US searches
#4big frog custom t shirts22,200/mo US searches
#4big frog custom t-shirts22,200/mo US searches
#1big frog custom t shirts & more near me880/mo US searches
#20custom shirt printing33,100/mo US searches
#4frog custom t shirt590/mo US searches
#9frog shirts1,600/mo US searches
#23custom printed tees33,100/mo US searches
#9frog t shirt1,300/mo US searches
Source: every term above is a real ranking from DataForSEO’s US-national organic index for bigfrog.com, ordered by estimated traffic contribution — the head of the list, not a summary. Buyer-intent tags come from DataForSEO’s search-intent classification (transactional / commercial). Geo tags mark terms containing a named city, state or ZIP; “near me” is not counted as a geo term since it names no place.
04 — Off-Profile Signals
Off-page authority signals
1,400
Referring Domains
32/100
Domain Authority
Backlink profile of bigfrog.com from DataForSEO’s backlinks index. “Domain Authority” is DataForSEO’s 0–100 domain rank — a third-party strength proxy comparable to Moz DA, not a Google metric. Referring domains is the count of unique linking domains in that index at snapshot.
05 — Map-Pack Visibility
Where they actually show up on Google Maps
We ran our own 5×5 ranking grid (5-mile radius) around every one of their 63 locations for the search “custom t shirts” (hand-picked) on 2026-08-07 — 1,575 live Google Maps rank checks.
7.9%
brand-wide Share of Local Voice for “custom t shirts” — the share of all 1,575 measured points where a location ranked in the top 3
0 of 63 locations never appeared in the map pack anywhere on their grid. Median location SoLV: 8%.
How often the brand appears at a measured point
Top 3 (map pack)7.9%
Top 108.2%
Top 20 (found at all)8.3%
Locations by map-pack visibility
0% (invisible)0 locations
1–10%63 locations
11–25%0 locations
26–50%0 locations
51–100%0 locations
Real ranking grids
Each cell is one live rank check on the grid around the location — the number is the actual Google Maps position at that point.
Strongest market
Asheville, NC
9.5% map-pack share on this grid
20+
20+
20+
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1
2
20+
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20+
Weakest market
New York, NY
4% map-pack share on this grid
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
20+
13
1
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Rank 1–3 (map pack)Rank 4–10Rank 11–20Not in the top 20 resultsNo map results at this point (excluded)
Strongest markets — “custom t shirts” (map-pack share)
Asheville, NC9.5%
Athens, GA9.5%
Stockton, CA9.5%
Palm Coast, FL9.1%
Solon, OH8.7%
Zero & weakest markets — “custom t shirts”
Weakest markets that still have some visibility:
New York, NY4%
Clearwater, FL4%
Miami, FL4.2%
Sioux Falls, SD4.2%
San Leandro, CA5%
Regional breakdown — “custom t shirts”
A GA location is, on average, 1.2× more visible on the map than one in FL — with similar review counts and star ratings on both ends.
StateMap-pack shareLocationsAvg reviewsAvg rating
GA
8.3%7 locations371 reviews4.91 ★
TX
8%12 locations397 reviews4.88 ★
CA
8%6 locations214 reviews4.75 ★
FL
7.1%10 locations378 reviews4.84 ★
States with at least 5 scanned locations. Map-pack share averages the per-location results shown above — same grid scan, same search term (“custom t shirts”). Statistical check: correlation between a location’s map-pack share and its review count is 0.08 (63 locations), and 0.45 against its star rating (63 locations); values near zero mean no relationship.
Method: DataForSEO Google Maps rank checks, 5×5 points per location at 5-mile radius, top-20 depth, matched by Google place ID. Share of Local Voice (SoLV) = the share of pack-bearing points where the location appears in the top 3 (“map pack”) results. 1,575 points measured across 63 locations on 2026-08-07. At 52 points Google returned no map results at all for this search — there is no pack to win there, so those points are excluded from every SoLV denominator (disclosed, never counted as a miss). Nothing on this panel is modeled or estimated.
06 — Social Validation
What people say online
26 sampled on YouTube · 15 sampled on Instagram
0
brand mentions our search found in the past 30 days on Reddit & TikTok
PlatformFoundLast 90d vs prior 90d
Reddit0
past 30d only
TikTok0
past 30d only
YouTube26
—
Instagram15
1 vs 1 ▶
Threads0
—
Windows: last 90d = May 9, 2026 – Aug 7, 2026, prior 90d = Feb 8, 2026 – May 9, 2026 (dated posts only).
466all-time posts tagged #bigfrogcustomtshirts — Instagram’s own count from the hashtag page, not our sample
Hashtags appearing alongside the brand (in fetched Instagram/TikTok posts)
#supportlocal ×2#bigfrog ×2
Sentiment of classified mentions
Positive22%
Neutral78%
Negative0%
What the conversation says — AI summary of all 41 fetched posts (gpt-4o-mini)
The conversation around Big Frog Custom T-Shirts highlights their role as a versatile provider of custom apparel, catering to various needs from team gear to personal designs. Many posts praise the quality of service and the ability to create custom designs, with customers expressing satisfaction with their products and the support from local franchises. There are no significant criticisms or complaints mentioned in the posts, indicating a generally positive reception of the brand. Recurring themes include the focus on custom apparel for events and milestones, such as graduations and team sports, highlighting the brand's adaptability to customer needs.
Biggest reach
The 3 highest-reach posts in our fetched sample, ranked by each platform’s own reported metric (named on each card).
8,488views · YouTube
“Big Frog Custom T-Shirts & More specializes in top-quality custom apparel printing.”
Spark SMBView post ↗
5,913views · YouTube
“Let Big Frog create the perfect souvenir for your annual reunion, picnic, or party.”
Videtech ProductionsView post ↗
1,043views · YouTube
“Big Frog Custom T-Shirts & More can custom print 1-100 of a lot more than just T-shirts.”
HarmonTampaPRView post ↗
YouTube3 quoted from a sample of 26 posts (top search results, not a total)
Top voices
“We are meeting with the President and CEO of the Big Frog franchise opportunity, Tina Bacon DeFrece.”
Martin McDermottView post ↗
“Big Frog Custom T-Shirts & More with Michael Neal.”
Cowtown Executive AssociationView post ↗
“How You Can Profit from a Big Frog Franchise #customapparel.”
FranBizTVView post ↗
Instagram3 quoted from a sample of 15 posts (top search results, not a total)
Top voices
“Feels good to see it come to fruition.”
Jo Wysocki · Evart, Michigan · Jul 2026View post ↗
“custom apparel is more than ink on fabric—it’s a way to tell stories, build community, and help organizations show up with pride.”
Kayla Graham · Dec 2025View post ↗
“Thanks for keeping the Oli’s Cookies crew looking sharp in our custom tees”
Oli’s Cookies · Big Frog Custom T-Shirts & More · Nov 2025View post ↗
Method: keyword search for the brand name and its spelling variants across Reddit, TikTok, YouTube, Instagram (brand hashtag) and Threads (EnsembleData API, pulled 2026-08-07); only posts containing the brand name were kept. The headline figure is everything our keyword searches surfaced from the past 30 days on Reddit and TikTok (brand-authored posts excluded; all spelling variants queried and paginated through the full window). It is a search sample — real conversation these platforms surface for the brand name — not a census of everything ever posted. Other platforms return only top search results and are shown as "at least" figures. Sentiment was AI-classified (gpt-4o-mini) on 41 of 41 mentions — positive = praise or a recommendation of the brand, negative = a complaint or criticism, neutral = news, questions, announcements or no clear opinion; percentages are of classified mentions. Quotes are verbatim excerpts from real posts with the platform-reported poster shown. Trend arrows compare dated posts in the two 90-day windows shown above — a directional sample from top search results, not a complete count.
07 — Opportunity Gaps
Where the upside is
01
Map-pack invisibility across the footprint
We grid-scanned every one of the 63 locations for "custom t shirts" — 1,575 live rank checks. Brand-wide Share of Local Voice is 7.9% (healthy is 50%+), and 0 of 63 locations never appear in the map pack anywhere on their grid. This is systemic, not a few weak markets. A per-location GBP audit (categories, landing pages, review signals) pinpoints the cause market by market.
HIGH IMPACT
Effort: High
02
Expand rank-tracking coverage
Only 0% of locations have Local Falcon tracking. Onboard the untracked locations so visibility gaps surface before they cost rankings.
MED IMPACT
Effort: Low
Next Steps · When Local, Win Local
Turn this profile into market share.
We manage Google Business Profiles and localized pages at scale — with the reporting transparency to prove ROI across all 63 locations.